The SuperWebPros Blog

Super Tips, Templates, and Tools Tailored Specifically for Small Business Success.

Month: June 2017

SuperTip #2b – Use Site Pages for Information & Landing Pages for Conversion (Part 2/2)

Think of landing pages as ‘invitations’ to prospective visitors, with whom you want to build a relationship. Here’s how they work…

SuperTip #2a – Use Site Pages for Information & Landing Pages for Conversion (Part 1/2)

Use site pages to convey information and landing pages to generate leads. Here’s a helpful way to think about site pages…

SuperTip #1 – Make Sure Your Site Passes Google's Mobile Friendly Test

Google’s April 2015 Mobile-Friendly update was so important they declared the changes in advance. Still, nearly a year later, 64% of small business sites failed the test…

How to Give Your Business the Ultimate Home Advantage

In the past 2 years, Maryland has only lost 2 games at home. They have the Ultimate Home Advantage. Can You Say the Same About Your Business?…

Does Your Website Content Reflect Your Personal Sales Prowess?

Most business owners are savvy sales people, who can generate leads easily in person. Here’s how to take that savvy online and generate more leads through your website…

What Do You Really Sell? (Bet It's Not What You Think…) [VIDEO]

Most businesses sell something far more important than their product. Here’s what it is…

Marketing Minute: Targeting the Top of the Funnel [Video]

Getting top-of-the-funnel prospective customers off the sidelines and into your sales process is challenging. Here’s a tactic to help make it easier…

Whiteboard Wednesday – How to Make A Simple Marketing Campaign [Video]

How streamlined are your marketing campaigns? In this 15-minute Whiteboard Wednesday, I share with you how we organize our own campaigns and provide some templates to help you with yours…

Ready, Fire, Aim: The Marketing Misalignment that Dooms Small Business Campaigns Before They Start [Video]

Most Small Business Marketing Campaigns Are Doomed to Fail Before they Launch. Simply Aligning These Three Things Can Radically Improve Your Campaigns’ ROI…

Whiteboard Wednesday: How to Target Different Parts of the Sales Funnel [Video]

Different content and campaigns are appropriate for different prospects, based on where they are in the buying process. Here’s how we consider targeting different prospects…

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