3 Tips to Help Website Visitors Find What Matters Most

Ever been on a website and frustrated because you can't find the information you're looking for? Today's two-minute tip shares 3 tips to make sure that doesn't happen to your website visitors.

Have you ever been to a website looking for information and found yourself frustrated because you can’t find what you’re looking for quickly?

It stinks.

After all, you probably have better things to do with your time like work, or family stuff, or procrastinate on Facebook.

(Or Snapchat, if you’re a millennial).

So, here are three things you can do to make it super easy for people to have a frustration-free experience on your website. (Because frustration isn’t part of an awesome business website)

1. Address Web Content To What Customers Care About

First, make sure your content addresses the questions and information that your prospects and customers ask most frequently.

This is most likely looking what they’re looking for when they come to your website anyways.

Sadly, many businesses take a ‘business-first’ approach to communication, boasting about products, services, and awards rather than customer problems and aspirations. Which is what matters most to them.

Instead, ‘flip the script’ and write about your products, services, and accomplishments in terms of the value they add to your customers or prospects.

Keep The Most Important Content 2-3 Clicks Away

Second, Organize the content into topics that are easily accessible from your main navigation, so it’s easy for customers to find, no matter where they are on your website.

You never want someone to be more than one or two clicks away from the most important information they need in order to do business with you.

Related to that, you also never want a customer more than 2-3 clicks away from a call to action.

Put Search On Your Site (Maybe)

Third, if you have a large site with a lot of content, include an option for search. To make it faster, you don’t have to index every page in your search bar, just the ones that have the most relevant information.

There are lots of ways to do this from installing a localized Google search module, to investing in a theme with search, to using sophisticated search engines like lunr.

The point is to make the most relevant content easy to find, quickly.

So, if you have one of those annoying sites that makes it hard for people to find what matters most to them, go think about your site from their perspective and reorganize your site to be more customer friendly.

Now, if you excuse me, I have to get back to Facebook ?

FREE Resource

Marketing Plan Generator

Get a personalized marketing plan & focus your time & energy in the right place!

Jesse Flores

Jesse if the Chief Web Pro at SuperWebPros. When he's not trying to see the future, you can find him in quiet contemplation, spending time with his family, or finding an excuse to be outside (in good weather).
In this Post
    Add a header to begin generating the table of contents
    A hacker looking at several monitors

    Expert Connexions Episode 4: Cybersecurity

    How secure is your business from a cyber attack? The threat may be even bigger than you realize.
    Expert Connexions Video Thumbnail

    Expert Connexions Episode 3: Demystifying Digital Marketing with Local Marketing Experts

    From innovation to transformation — a big part of business recovery from COVID-19 is looking ahead to a post-pandemic world. We’ve already seen digital progress accelerate. Businesses need to make decisions about digital to use this technology to their advantage — or risk being left behind.
    Expert Connexions Video Thumbnail

    Expert Connexions Episode 2: How to Take Safe Risks with Your Marketing

    We’ve all heard the saying — no risk, no reward. But easier said than done! The pandemic is an example of a pure risk no one could control — like a tornado or flood. Other risks — operational, financial, or strategic — come with some big decisions to weigh.
    Essential E-Commerce Checklist

    How Do The Pros Optimize ECommerce?

    FREE

    Download the checklist we use for growing sales, cart values, and customer LTV...for free!

    Almost there! Just one more step...

    Almost there! Just one more step...

    We just to need to know where to send it and it'll be all yours!

    We won't spam you or sell your information. Please see our privacy policy

    Thumbnail of Speed Checklist by SuperWebPros

    Faster Websites Get More Customers!

    FREE

    Download this 4-step checklist The Pros use to create Super Speedy websites!

    Almost there! Just one more step...

    Scroll to Top