Good Web Design Starts with the User

Good websites get more traffic, more leads, and win more customers because their starting point is creating a good user experience. Here's how to do that.

 TL;DR: If you want the ultimate website for your business, then your design has to start with the User. Learn why in today’s  MBA Minute.

Take a second, really quickly, and think about how you use the web.

You’re Mobile

You probably use your phone constantly. In fact, a 2013 report from Kleiner Perkins, a venture capital firm found that the average American checks their phone a staggering 150 times per day.

Another report, by Digital Trends suggests that Americans spend an average of 4.5 hours on their phones.

You Don’t Read On The Web. And Small Friction = Frustration

I’ll bet, when you’re on the web, you rarely read anything.

In fact, I bet you skim a lot…especially to see if something’s worth reading.

You’re also probably easily frustrated by pinching and zooming, broken links, text that’s hard to read, or the inability to find the content that you want.

You’re willing to put up with a little bit of frustration, but not that much.

Sound about right?

Well, here’s a secret: Everyone else is the exact same way.

People skim, they don’t read.

They look, watch, and browse.

They don’t linger.

They’re more influenced by emotion and intuition than they are by reason and rationality.

So, your site needs to reflect these realities.

It should be skimmable, visual, and make it easy for people to find their way around; to accomplish their goals.

Unfortunately, what we see more often than not is cluttered content, small text, lots of words, and it’s not clear that there’s a clear information hierarchy.

Or a clear understanding of a user’s goals.

With that, it’s no wonder that more sites don’t convert better.

But, now that you know the starting point, that’s not going to be the case for you anymore. Right?

 If you found this useful, please take a second and subscribe to our MBA Minute, or like us on Facebookor LinkedIn or any of the other networks that we’re on.


Want Our Best Content, First?

Sign up to have it sent straight to you, directly!

Subscribe To Our Newsletter

Jesse Flores

Jesse if the Chief Web Pro at SuperWebPros. When he's not trying to see the future, you can find him in quiet contemplation, spending time with his family, or finding an excuse to be outside (in good weather).
In this Post
    Add a header to begin generating the table of contents
    A hacker looking at several monitors

    Expert Connexions Episode 4: Cybersecurity

    How secure is your business from a cyber attack? The threat may be even bigger than you realize.
    Expert Connexions Video Thumbnail

    Expert Connexions Episode 3: Demystifying Digital Marketing with Local Marketing Experts

    From innovation to transformation — a big part of business recovery from COVID-19 is looking ahead to a post-pandemic world. We’ve already seen digital progress accelerate. Businesses need to make decisions about digital to use this technology to their advantage — or risk being left behind.
    Expert Connexions Video Thumbnail

    Expert Connexions Episode 2: How to Take Safe Risks with Your Marketing

    We’ve all heard the saying — no risk, no reward. But easier said than done! The pandemic is an example of a pure risk no one could control — like a tornado or flood. Other risks — operational, financial, or strategic — come with some big decisions to weigh.
    Thumbnail of Speed Checklist by SuperWebPros

    Faster Websites Get More Customers!

    FREE

    Download this 4-step checklist The Pros use to create Super Speedy websites!

    Almost there! Just one more step...

    Scroll to Top