Mary: (00:05)
Thanks for joining us on the Morning Blend. Jesse Flores is back from SuperWebPros. Good to see you.
Jesse: (00:11)
Great to be back.
Mary: (00:11)
So I’m, I’m hearing a term and I need you…G. D. P. R. What is that?
Jesse: (00:18)
Yeah, you’re hearing about this a lot, probably in the tech sectors right now. Uh, it’s a massive piece of legislation that affects the European Union. Um, it stands for General Data Protection Regulation. And what this is, is this is a massive piece, actually the largest piece of consumer data privacy legislation ever passed. Um, and it’s really predicated upon three rights.
So as, as we know, data is prolific, I mean, that data is the new gold for the 21st century. And you know, we can see with, with like, uh, Facebook’s, uh, this issue that embroiled Facebook a couple of months ago, companies getting hacked, data is sensitive and it’s deeply personal.
And this piece of legislation in Europe intends to say that you are the owner of your data and that companies, um, don’t have arbitrary rights to use or abuse or misuse your data. And so GDPR is this, uh, this piece of legislation that essentially creates a bill of rights for any user in the European Union.
Those three rights are Data Portability, that you have the right to demand a copy of your data and have it transferred. A right to Rectification, meaning you should know at any given time, what data any company has in any of its databases and be able to correct any information that could be wrong. And then the Right to be Forgotten, meaning that any data you can request any of your data to be deleted and they have to comply.
So, uh, the thing to know about this though is it doesn’t just apply to companies that are based in the EU. Okay. Any, company that does business overseas or your website touches overseas and you could be collecting lead information, prospect information, customer information, user information.
If you have cookies on your website and lead forms on your website and you’re collecting information that could potentially, where somebody in Europe, inside the European Union could potentially fill out the form. Um, you’re technically subject to this, to this law and that European citizen should be able to say to you, “Hey, Jesse, at SuperWebPros, what data do you have on me?” And I have to say, um, here it is. It’s in this database. It’s in that database. Here it is. And then you say, hey, can you delete that? And I have to comply with that. Even though we’re based here in this country.
Mary: (02:35)
I kind of love this.
(02:36)
Yeah. You know, I sort of say, you know, look for it in a country near you. We have very different legal framework, a very different legal environment. But I think that more and more people are starting to pay attention to how their data is being used and I wouldn’t be surprised if we see similar kinds of legislation coming our way.
(02:53)
All right. Thank you so much for that information.
