SuperWebPros on the Morning Blend – How to Make Your Webpage Convert

webpageconvert

Bob: 

Our good friend Jesse Flores from Super Web Pros is back, the Chief Web Pro himself. Good to see you.

Jesse:

 That’s what they call me anyway, it’s good to be back here again, guys.

Bob: 

So what are some of the reasons people’s landing pages don’t generate leads?

Jesse:

 Yeah, you know, there, there’s a lot of different reasons and maybe we’ll pop some up here in a little bit here, but, there’s a couple things that I think are, are really, really helpful. One is you’ve got to match your headlines to your ad copy. It’s amazing. A little bit of friction on the web goes a long way. And it’s so easy for people to bounce off of a page if they get a little bit confused. You know, one thing I don’t see often is large clear calls to action. It’s almost like a, people don’t want you to fill out their forms or buy their things. You know, you gotta be bold, you gotta ask for things. And that, that’s true in sales. It’s true. It’s true in the web as well. But one of the other things that I think typically can help is if you offer things on your pages, uh, offer incentives or free lead magnets, um, those, those really help people to convert as well.

Mary: 

Okay. So you said the word lead magnet. What is a lead magnet?

Jesse: 

Yeah, that’s a great question. So, um, if you’ve ever a, if you’ve ever been on a website or a webpage before and you know, you see this, uh, maybe with some sort of Hoity toity kinds of companies, right? There’s like a white paper or something or like a brochure that they want you to download. Something of value that, that tells a prospect or a visitor on your website like, hey, here’s something really interesting, really important that solves a problem. You know, one of the things I find is interesting is that so many people are possessive of their best contents. Like they don’t want to give away their secrets. The reality is, is that more often than not, if you show somebody how hard it is to do what it is that you do, they’re going to hire you because they don’t want to do it themselves. And you know, and lead magnets are a great way to do that, to give away something of great value in exchange for some contact information.

Mary: 

That makes sense.

Bob: 

So it’s a process though, and it’s a manual process. So how do you do that effectively while at the same time running your business?

Jesse: 

Yeah. You know, I think one of the things that I, that I’m often surprised about when I talk to different business owners and different customers is, uh, you know, in my universe, we all know about marketing automation, uh, you know, whether it’s, it’s, it’s email or whether it’s testing ads or whatever it is. But a lot of people, they sort of shy away from wanting to do some of these things cause they don’t know about these kinds of technologies. And frankly, the learning curve can be kind of high, which is why I suggest people call someone like us. You know, we handle that kind of stuff out of the out of the box. But there’s so much that you can do with automated software now that really, that really can help accelerate this process.

Bob:

 Well, you heard him give him a call, 844-Web-Pros. Definitely. Jesse, thanks so much for being with us again. We appreciate you being here.

Jesse: 

Thank you guys.

Mary: 

Super Web Pros at www.superwebpros.com and then you’ll see what a real landing page can look like, right?

Bob: 

Right.

Mary:

They do it right. That’s all our time for now on the morning blend. Thanks for joining us.

Jesse Flores

Jesse if the Chief Web Pro at SuperWebPros. When he's not trying to see the future, you can find him in quiet contemplation, spending time with his family, or finding an excuse to be outside (in good weather).
In this Post
    Add a header to begin generating the table of contents

    Why Should Local Businesses Work With Local Influencers?

    Local influencers can help you grow your local business. Here's how.

    Ways Brands Can Make Use of TikTok in Their Marketing

    Tik Tok is booming. This guest post from Invideo shares 4 ways you can use it for your business.

    Landing Page Design & Development

    Stop wasting money on webpages that don't generate leads. Landing Page Design Services by The Pros gets you more leads for less money!
    Essential E-Commerce Checklist

    How Do The Pros Optimize ECommerce?

    FREE

    Download the checklist we use for growing sales, cart values, and customer LTV...for free!

    Almost there! Just one more step...

    Almost there! Just one more step...

    We just to need to know where to send it and it'll be all yours!

    We won't spam you or sell your information. Please see our privacy policy

    Thumbnail of Speed Checklist by SuperWebPros

    Faster Websites Get More Customers!

    FREE

    Download this 4-step checklist The Pros use to create Super Speedy websites!

    Almost there! Just one more step...

    Scroll to Top