Speaker 1 (00:03):
Jesse Flores from SuperWebPros joins us. Jesse, great to see you again.
Great to see you guys. Happy New Year.
Happy New Year.
It is a New Year and I think people spent the end of their fourth quarter maybe celebrating the holidays. Now they’re getting there and we want to grow our businesses. Right? So any trends that businesses, should know about?
Yeah, so there are a couple. I feel like every time I’m here I talk about about mobile first. Mobile first, mobile first. But I’ll tell you what we’re seeing more and more. I mean, traffic, mobile traffic now it was like almost 70% in some industries. What’s your starting to see is that people use their phones and their desktops differently. In fact, I probably shouldn’t confess to this, but I was trying to get somewhere the other day and I couldn’t exactly remember like how to get to the place. And so I may or may not have pulled up the website, which had, it was well optimized for mobile and it has the directions really easy. Like they’ve got a footer thing that says “get directions” and you can click it right there while I may or may not have been at a stop sign. Uh and it pulls up Google Maps, right? And if you think about that, like that experience, when I’m on a mobile device, I’m in transit, I’m trying to get somewhere that’s very different than if I was at that person’s website. Just trying to research them and learn more about them. So mobile is still a huge, huge trend. And I think what you’re seeing is the experiences are changing. And so optimizing for different experiences is the next thing, right? So a lot of people look at their website and there’s like, and they look at it from one kind of viewport or they want it to communicate this or communicate that. And we’ve got to see a shift from “what am I trying to communicate?” to “What does somebody trying to accomplish?” So goal driven web development is becoming more and more of a thing that we’re not only talking about, but we’re seeing the most successful websites doing. And then finally, integrations. At this point, every customer I feel like we work with has a different stack. Some are using WordPress, some are using MailChimp, some are using Pipe Drive, Infusion Soft. Everyone’s kind of started to get into the lane of technology that they like and they’re comfortable with it. And what they say is, I don’t want to have to change my email service provider. I don’t want to have to change this database. I don’t have to change that. Cool. So integration is becoming a huge thing and there are tools that we work with and that we’re developing internally to, to make it really easy for you to use the stuff you’re comfortable with but still be able to accomplish your goals on the platform you like.
Quickly. If there’s one thing with digital marketing that we need to know, what is it?
You know, if there was one thing, and people still get this wrong, it’s you’ve got to map your content to the buying cycle. And this relates back to what I was just saying. People are at different stages of the buyer’s journey. Make sure you’re mapping to that. Think about your users first, and that’s it.
Give Jesse a call at SuperWebPros. The information is there on the screen. We have to have you back.
I’m happy to be back.