Creating a Content Plan

Speaker 1 (00:04):

[Inaudible]

Bob (00:06):

Jesse Flores from Super Web pros is back. Jesse, how you doing?

Jesse (00:09):

I’m doing great. How are you?

Bob (00:10):

I’m good. Good to see Ya.

Jesse (00:11):

Hey, it’s always good to be seen.

Bob (00:12):

Talking about seeing things. I am seeing more and more content on the Internet, and it’s almost like as if you’re not producing, you’re not keeping up. And so I’m curious, how do businesses that are so busy keep up?

Jesse (00:28):

You know, it’s funny that you say that. I read somewhere that by this time next year the Internet will be 95 times bigger than it was in 2005. Isn’t that crazy? So it’s millions and millions of pages are, are produced every single day. And, and frankly starting to become table stakes. Right. you know, and I think one of the biggest challenges that a lot of businesses have with keeping up is both like knowing what to produce and having a really good framework to produce that stuff. And so one of the things that we’re committed to helping folks with is figure out how to solve that particular problem. And so one of the things we’ve done recently is put together a free planning worksheet that’s available on our website. To answer just that question.

Bob (01:14):

Yeah. Because I want to know, how do I know what to produce?

Jesse (01:18):

Here’s the thing is every single customer we’ve ever worked with, they know their business, they know their customer, and yet every one of them seems to think that they don’t have anything to say. If you didn’t have anything to say, you wouldn’t have customers, right? And the reality is, it’s not so much that they don’t have anything to say, it’s that they don’t know how to organize what they do know into a way that makes sense. That’s what we’ve put together. This content strategy worksheet takes you through five steps that help you to get into the head of your customer, figure out what that gap is that exists between where they are today and where they are after they work with you. And to come up with the content that that they’re going to ask the stuff that you’re already answering or your sales folks are already answering, to come up with that as the basis for content. Which seems obvious to you, but it’s really helpful to your customers.

Bob (02:05):

That makes sense because I think businesses are so close to what they do and they think they know how to say it because it makes sense to them. But it might not make sense to the customers

Speaker 3 (02:13):

Same thing. I mean, I run into this all the time, like I don’t know what to talk about and like, this is what we do, right? So I get it, I get it. It’s the biggest mistake that businesses make with their content planning. You know, I’ll tell you what, what I see is, and we’ve made the mistake too, it’s not mapping it to your sales funnel. You know, what a lot of people do is they just get these ideas for content and maybe they produce it sporadically. But one of the things our guide does is it asks you to think about content from the perspective of the buying cycle, and as you start to map your content to the buying cycle, then you start to see the content become not just interesting but productive.

New Speaker (02:46):

Where do I get that free template?

New Speaker (02:47):

Superwebpros.com.

New Speaker (02:49):

And it’s on the screen. There you go.