My customer is very tech savvy | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
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My customer is the decision-maker | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
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My customer is frequently active online | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
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My customer typically needs a lot of information to make a purchase | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
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Budgeting for my goods/services is usually challenging for my customer | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
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Being 'local' matters to my customer | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
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My customer frequently researches information online before coming to me | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |