Content Brief for Squeeze Pages

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- Step 1 of 9

Your Two-Step Funnel

Thank you for choosing SuperWebPros! We know that you have a lot of options when it comes to getting a new website and we're grateful you're working with us.

The purpose of a sales funnel is to move a prospect further down your sales process. For some people that may mean from prospect to lead, while for others it could be lead to customer.

Either way, funnels can get complicated if they aren't well-planned from the beginning. This wizard will help you scope your funnel, so a Pro can help you make it a reality!

Once the form is complete, a Pro will contact you in ProHQ to go over any questions we may have and get to work getting this webpage designed & implemented.

Our goal is to make this as painless as possible, but the reality is that a good website takes thoughtful planning and careful consideration. But, that's why you called the Pros, right? So, let's get started...

The Easy Stuff

The following questions will ask general information about you and your business. This information helps us link your answers with your account.

Your Name *

First

Last

Layout

Your Email Adress *

Your Website URL

Funnel Content & Functionality

When projects get delayed, it's often because a customer wants a particular kind of content and doesn't have a plan for getting it created. While we can create some kinds of content, we can't create it all. Knowing what kind of content you're expecting to see/have on your website - and it's current status - can give us both insight into how long it'll take to get the pages done.

Funnel Overview

What's the goal of your funnel?

Page Audience *

Briefly describe the ideal audience for this page. Who is consuming this content, in your ideal world? What's their role/title/demographic information? What are their goals?

Do you already have content for this page?

Layout

Link to Content *

If your content is online (e.g., website, Google Drive, etc.), please paste the link here. Make sure it's shared with hello@superwebpros.com

If the content exists online or in an online folder, paste the link here.

Click or drag a file to this area to upload.

If the content exists in a file (Word doc, etc), please upload it here.

Buyer's journey

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
The prospect is vaguely aware of what you do	Strongly DisagreeThe prospect is vaguely aware of what you do Strongly Disagree	DisagreeThe prospect is vaguely aware of what you do Disagree	NeutralThe prospect is vaguely aware of what you do Neutral	AgreeThe prospect is vaguely aware of what you do Agree	Strongly AgreeThe prospect is vaguely aware of what you do Strongly Agree
The prospect is actively researching solutions/shopping	Strongly DisagreeThe prospect is actively researching solutions/shopping Strongly Disagree	DisagreeThe prospect is actively researching solutions/shopping Disagree	NeutralThe prospect is actively researching solutions/shopping Neutral	AgreeThe prospect is actively researching solutions/shopping Agree	Strongly AgreeThe prospect is actively researching solutions/shopping Strongly Agree
The prospect is actively evaluating vendors	Strongly DisagreeThe prospect is actively evaluating vendors Strongly Disagree	DisagreeThe prospect is actively evaluating vendors Disagree	NeutralThe prospect is actively evaluating vendors Neutral	AgreeThe prospect is actively evaluating vendors Agree	Strongly AgreeThe prospect is actively evaluating vendors Strongly Agree
The prospect is ready to buy, but needs a push	Strongly DisagreeThe prospect is ready to buy, but needs a push Strongly Disagree	DisagreeThe prospect is ready to buy, but needs a push Disagree	NeutralThe prospect is ready to buy, but needs a push Neutral	AgreeThe prospect is ready to buy, but needs a push Agree	Strongly AgreeThe prospect is ready to buy, but needs a push Strongly Agree
The prospect is already a customer, and you want to extend the relationship	Strongly DisagreeThe prospect is already a customer, and you want to extend the relationship Strongly Disagree	DisagreeThe prospect is already a customer, and you want to extend the relationship Disagree	NeutralThe prospect is already a customer, and you want to extend the relationship Neutral	AgreeThe prospect is already a customer, and you want to extend the relationship Agree	Strongly AgreeThe prospect is already a customer, and you want to extend the relationship Strongly Agree

Offer Landing Page

The landing page is the first step of the funnel (with the second being the 'thank you' page). What information goes on this page?

Landing Page Title

What is your offer to the customer?

For a lead magnet, this might be a resource. For a survey, it would be the list of questions & answers. For surveys, they should be multiple choice and mutually exclusive. For a webinar, the name, date, and time of the webinar.

Layout (copy)

Link to Offer *

If your offer exists in Dropbox, Google Drive, or online, you can link to it here.

Upload Offer here

Click or drag a file to this area to upload.

Don't have your offer somewhere online? You can upload it here.

Offer Benefits

What value does your offer provide to the prospect/customer? What will they get as a result of giving you their contact information?

Feature 1

Feature

Benefit

Feature 2

Feature

Benefit

Feature 3

Feature

Benefit

Page Content

What kind of content are you expecting to have on this webpage? What's the status of the content? If you don't anticipate putting the content on your website, select "N/A"

Content Needs

	Don't have it	Needs to be created	Being created	Have it	N/A
Offer information as bullets	Don't have itOffer information as bullets Don't have it	Needs to be createdOffer information as bullets Needs to be created	Being createdOffer information as bullets Being created	Have itOffer information as bullets Have it	N/AOffer information as bullets N/A
Custom photography	Don't have itCustom photography Don't have it	Needs to be createdCustom photography Needs to be created	Being createdCustom photography Being created	Have itCustom photography Have it	N/ACustom photography N/A
Stock photography	Don't have itStock photography Don't have it	Needs to be createdStock photography Needs to be created	Being createdStock photography Being created	Have itStock photography Have it	N/AStock photography N/A
Embedded video	Don't have itEmbedded video Don't have it	Needs to be createdEmbedded video Needs to be created	Being createdEmbedded video Being created	Have itEmbedded video Have it	N/AEmbedded video N/A
Testimonials	Don't have itTestimonials Don't have it	Needs to be createdTestimonials Needs to be created	Being createdTestimonials Being created	Have itTestimonials Have it	N/ATestimonials N/A
FAQs	Don't have itFAQs Don't have it	Needs to be createdFAQs Needs to be created	Being createdFAQs Being created	Have itFAQs Have it	N/AFAQs N/A
Case studies	Don't have itCase studies Don't have it	Needs to be createdCase studies Needs to be created	Being createdCase studies Being created	Have itCase studies Have it	N/ACase studies N/A
Events/event information	Don't have itEvents/event information Don't have it	Needs to be createdEvents/event information Needs to be created	Being createdEvents/event information Being created	Have itEvents/event information Have it	N/AEvents/event information N/A
PDFs/downloadable content	Don't have itPDFs/downloadable content Don't have it	Needs to be createdPDFs/downloadable content Needs to be created	Being createdPDFs/downloadable content Being created	Have itPDFs/downloadable content Have it	N/APDFs/downloadable content N/A

Webpage Functionality

Webpage content is about what is shown on a page. Webpage functionality is about what your website does. What are you expecting from this page?

Note, some of this functionality may be limited (or nonexistent) based on the package you chose.

Functionality Needs

	Definitely Won't	Probably Won't	Not Sure	Probably Will	Definitely Will	N/A
Download/acquire a resource	Definitely Won'tDownload/acquire a resource Definitely Won't	Probably Won'tDownload/acquire a resource Probably Won't	Not SureDownload/acquire a resource Not Sure	Probably WillDownload/acquire a resource Probably Will	Definitely WillDownload/acquire a resource Definitely Will	N/ADownload/acquire a resource N/A
Live chat setup	Definitely Won'tLive chat setup Definitely Won't	Probably Won'tLive chat setup Probably Won't	Not SureLive chat setup Not Sure	Probably WillLive chat setup Probably Will	Definitely WillLive chat setup Definitely Will	N/ALive chat setup N/A
Email capture popup/slider	Definitely Won'tEmail capture popup/slider Definitely Won't	Probably Won'tEmail capture popup/slider Probably Won't	Not SureEmail capture popup/slider Not Sure	Probably WillEmail capture popup/slider Probably Will	Definitely WillEmail capture popup/slider Definitely Will	N/AEmail capture popup/slider N/A
CRM Integration	Definitely Won'tCRM Integration Definitely Won't	Probably Won'tCRM Integration Probably Won't	Not SureCRM Integration Not Sure	Probably WillCRM Integration Probably Will	Definitely WillCRM Integration Definitely Will	N/ACRM Integration N/A
Calendar/appointment setting integration	Definitely Won'tCalendar/appointment setting integration Definitely Won't	Probably Won'tCalendar/appointment setting integration Probably Won't	Not SureCalendar/appointment setting integration Not Sure	Probably WillCalendar/appointment setting integration Probably Will	Definitely WillCalendar/appointment setting integration Definitely Will	N/ACalendar/appointment setting integration N/A

Email Follow Up

Once a customer has signed up, you should typically follow up via email to deliver the lead magnet or share next steps. Please share that information with us here.

Email Automation

Email 1

Layout

Email Subject

Email Preview Text

Email Content

Layout

Email Content Link *

If your email content is online, you can share a link here.

Email Content Upload

Click or drag a file to this area to upload.

If your email content is in a file that isn't online (e.g., Word), then you can upload it here.

Last question: What else would you like us to know about this offer?

Attach any additional content/artifacts here

Click or drag a file to this area to upload.

Or, you could upload them to our shared folder online.

Content Brief for Squeeze Pages

Your Two-Step Funnel

The Easy Stuff

Funnel Content & Functionality

Funnel Overview

Offer Landing Page

Offer Benefits

Feature 1

Feature 2

Feature 3

Page Content

Webpage Functionality

Email Follow Up

Email Automation

Email 1

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