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Ruby Receptionists

What's Good about this Site

Ruby Receptionists provides virtual receptionist & live chat services for growing businesses. Their pricing is broken down into different packages, based on the number of receptionist minutes a client might need.

There’s a lot that’s good about this site. From their use of good typography and ample white space making the site highly skimmable, to their friendly design motif, ample social proof, and customized use of stock images, it’s clear they spent a lot of time thinking about user experience. The site loads really quickly, especially considering how many moving text & images they have (hint: they use gifs for the images to keep file size down). The navigation is also really friendly, including not just a title of a page, but also a micro-description of what to expect when you click the link. Finally, they have a really great blend of custom elements (photography, icons) and stock elements done in a way that makes the stock items feel just as authentic as the proprietary ones.

As an aside, their marketing follow up is also really great.

Suggestions We Might Make

This site checks nearly every box for great web design. The only suggestion we might make is how distractingly loud their “Let’s Chat” popup chime is. It’s already a popup, which catches attention and more subtle chime would be less embarrassing when we’re looking at websites instead of paying attention to the meeting we’re supposed to be in. Overall, a delightful sight.

Cool Site Features

  • Good use of color
  • Good use of whitespace
  • Highly skimmable
  • Multiple calls to action
  • Different calls to action for different parts of the funnel
  • Helpful, readable navigation menu
  • Social proof from video testimonials + "featured in" block
  • Engaging, dynamic images
  • Plenty of resources for growing search presence and helping customers
  • Trustpilot Trust Score integration
  • Good use of whitespace, especially considering how much content they have
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