What's Good about this Site
Support Ninja provides outsource customer support, lead qualification and back office support for growing businesses. Primarily serving VC-funded startups, their operation spans the globe, with a headquarters in Austin, TX & operations in the Philippines.
Their website is well-designed and engaging. They open their site with video showing people engaged and using their service, have a simple, easy-to read value proposition, then have a video case study. The homepage is engaging, but not content-rich, arousing curiosity and prompting videos to learn more.
The rest of the site follows suit, providing just enough information to tell you “what,” but not going into too much detail unless you click deeper. It’s a lean site and calls to action abound. As you go deeper into the site, calls to action and lead forms are more prominent, but by that point, the visitors is theoretically further down the funnel.
Suggestions We Might Make
Their site is a little slow on initial load, likely because of the video. As we know, speed matters for conversions. It also looks like some of their contact forms aren’t loading properly, which definitely hurts conversion rates. Finally, their blogging is sporadic, reducing its’ credibility as a real resource for someone interested in outsourcing. It might be better if they removed the dates of their posts on their blog, so it’s not obvious the blog isn’t being consistently updated.
That said, this company is on a growth tear and they have a solid website, well-design to support lead generation.
Cool Site Features
- Uses engaging video
- Authentic photography (though mixed with some stock photos)
- Progressively provides more information as a visitor goes deeper into the site
- Nice use of whitespace
- Big, readable fonts on content pages
- SSL certificate