5 Things You Need to Do for Your Website Before 2025

The year is about to end and this is important for ANYONE who owns a website. The whole point of having a website is so you can take advantage of that massive customer pool online. You want a chunk off that digital marketplace.  

With your business online, that means more sales right?
Sad to say, it’s not always the case.

If your website is NOT getting you sales, here are 5 things you need to do with it:

1. Get a Full Website Audit

A comprehensive website audit is needed for identifying issues that might be holding your website back. We’ve seen it all: broken pages, slow loading times, large unoptimized images, outdated content, and poor mobile design. Many business owners don’t realize that even small issues, like broken links or pages not indexed by Google, can hurt their site’s visibility and performance.

Pro Tip: Use tools like Google Search Console and Google PageSpeed Insights for a quick overview of your website’s health. However, for a deeper analysis, we offer a free website audit using our advanced tools. Contact us for a FREE detailed audit here.

2. Get Your Website on Google Analytics & Google Search Console

If your website isn’t set up with Google Analytics and Google Search Console, you’re missing out on valuable data that can help you understand your visitors and how they interact with your site. These tools provide insights into bounce rates, click-through rates, keyword performance, and audience demographics.

Example: Suppose you run an eCommerce store specializing in winter wear for mothers. Your website is getting a lot of traffic from the keyword “best winter wear for mothers.” At first glance, this seems like a perfect match. However, after reviewing Google Analytics, you discover that many visitors quickly leave without exploring your product line. The issue? The keyword is attracting readers who are looking for practical fashion tips or style advice, not necessarily shoppers ready to buy. By adjusting your content strategy to include a mix of fashion guides and product showcases, or targeting more specific keywords like “buy winter coats for moms” or “affordable winter wear for busy moms,” you can better align your traffic with your target customers who are ready to make a purchase.

Key Metrics to Track:

• Traffic sources (where your visitors are coming from)
• Pages (which are your top performing pages)
• Keyword performance (which keywords are driving traffic)

3. Set Up a Lead Capture System on Your Website

Capturing leads is one of the primary functions of your business website. You need a system that encourages visitors to share their information so you can follow up with them. Simple integrations like contact forms, live chat, or pop-ups with special offers can make a difference.

We did one implementation for this on a client’s website and it made a significant impact on his sales! Aside from just getting more sales, he now has a list of people actually interested in his products. That list is valuable in this day and age of website traffic fluctuating with all these updates in AI and search engines like Google.

Pro Tip: Use lead magnets like free guides, checklists, or exclusive discounts to entice visitors. Make sure your call-to-action (CTA) is clear and placed on pages that are already generating traffic. For example, if your post “why is my chimney always wet” gets a lot of visitors, maybe you could add a CTA for a FREE chimney inspection.

4. Fix Those Small Technical Problems

Small technical bugs can have a big impact on your website’s performance and user experience. Common problems include broken images, outdated content, and broken links. Even minor issues like these can negatively affect your SEO and turn away potential customers.

Bottom-line is, no one likes to read through a broken website. 

How to Fix It: Check your website platform (WordPress, Shopify, etc.) and use built-in tools to identify and fix errors. If you’re not sure where to start, ask ChatGPT for guidance, or reach out to our Pros at SuperWebPros. We offer flexible support options, including purchasing work blocks for quick fixes without committing to a full website project. Learn more and get support here.

5. Actually Post New Stuff

One of the easiest yet most overlooked ways to keep your website relevant is to regularly post new content. Fresh updates signal to visitors (and search engines) that your business is active and engaged. Simple blog posts, personal stories, customer feedback, or even updates about your latest projects can make a huge difference.

The Common Problem: Many business owners struggle with content creation, whether it’s due to time constraints or the challenge of coming up with ideas. That’s why our team uses OneClick AI. It can help you generate high-quality content quickly, so you never run out of things to post. From ideas to actual post creation, OneClick AI has been a great tool for us internally and now it’s finally available to everyone!

Content Ideas:

• Share a personal experience or a challenge you overcame.
• Post updates about new features or services you’re offering.
• Repurpose customer feedback or FAQs into helpful blog posts.

Posting Schedule: Aim to update your website at least once every two weeks to show consistent activity. If you can post more frequently, even better!

Don’t Wait Until It’s Too Late

Before 2025 arrives, take these steps to ensure your website is optimized and ready to compete in the new digital landscape. Whether it’s fixing small technical issues or implementing a lead capture system, every improvement counts. Remember, you don’t need a full website overhaul to see results. Sometimes, it’s the small adjustments that make the biggest impact.

Need Help? If you’re unsure where to start or need support implementing these changes, we’re here to help. Schedule a call with a Web Pro today and let’s make your website work for your business.