Content Brief for Service Pages

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- Step 1 of 9

Your Service Page

Thank you for choosing SuperWebPros! We know that you have a lot of options when it comes to getting a new website and we're grateful you're working with us.

The purpose of a service page is to share information about what you do with an audience that may want to learn more about it. This form will help us to get clearer about your goals for this page, so we can make sure we design something that meets your goals.

Once the intake form is complete, a Pro will contact you to go over any questions we may have and get to work getting this webpage designed & implemented.

Our goal is to make this as painless as possible, but the reality is that a good website takes thoughtful planning and careful consideration. But, that's why you called the Pros, right? So, let's get started...

The Easy Stuff

The following questions will ask general information about you and your business. This information helps us link your answers with your account.

Your Name *

First

Last

Your Email Adress *

Your Website URL

Webpage Content & Functionality

When projects get delayed, it's often because a customer wants a particular kind of content and doesn't have a plan for getting it created. While we can create some kinds of content, we can't create it all. Knowing what kind of content you're expecting to see/have on your website - and it's current status - can give us both insight into how long it'll take to get the pages done.

Page Overview

Which service is this for? *

Typically, one product per page.

Page Audience *

Briefly describe the ideal audience for this page. Who is consuming this content, in your ideal world? What's their role/title/demographic information? What are their goals?

Do you already have content for this page?

Link to Content *

If the content exists online or in an online folder, paste the link here.

Click or drag a file to this area to upload.

If the content exists in a file (Word doc, etc), please upload it here.

Buyer's journey

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
The prospect is vaguely aware of what you do	Strongly DisagreeThe prospect is vaguely aware of what you do Strongly Disagree	DisagreeThe prospect is vaguely aware of what you do Disagree	NeutralThe prospect is vaguely aware of what you do Neutral	AgreeThe prospect is vaguely aware of what you do Agree	Strongly AgreeThe prospect is vaguely aware of what you do Strongly Agree
The prospect is actively researching solutions/shopping	Strongly DisagreeThe prospect is actively researching solutions/shopping Strongly Disagree	DisagreeThe prospect is actively researching solutions/shopping Disagree	NeutralThe prospect is actively researching solutions/shopping Neutral	AgreeThe prospect is actively researching solutions/shopping Agree	Strongly AgreeThe prospect is actively researching solutions/shopping Strongly Agree
The prospect is actively evaluating vendors	Strongly DisagreeThe prospect is actively evaluating vendors Strongly Disagree	DisagreeThe prospect is actively evaluating vendors Disagree	NeutralThe prospect is actively evaluating vendors Neutral	AgreeThe prospect is actively evaluating vendors Agree	Strongly AgreeThe prospect is actively evaluating vendors Strongly Agree
The prospect is ready to buy, but needs a push	Strongly DisagreeThe prospect is ready to buy, but needs a push Strongly Disagree	DisagreeThe prospect is ready to buy, but needs a push Disagree	NeutralThe prospect is ready to buy, but needs a push Neutral	AgreeThe prospect is ready to buy, but needs a push Agree	Strongly AgreeThe prospect is ready to buy, but needs a push Strongly Agree

On a scale of 1-5 (1 is low), how would you rate the buyer on the following when they're on this page.

Search terms you'd like to show up for

What are some search terms you'd like to be ranked for? There's no right or wrong answer - a Pro will review these and provide direction. This just helps with planning.

Information/points you want featured on the page

Your services add value to customers. But, how? Describe the features, or points you want to make sure come across on the page. A best practice would be to have at least 3 for a standard webpage

Point 1

Feature Name

Benefit

How does this feature make a customer's life better? Typically, that means it solves a problem they have, produces a result they want, or does a job for them.

Point 2

Feature Name

Benefit

How does this feature make a customer's life better? Typically, that means it solves a problem they have, produces a result they want, or does a job for them.

Point 3

Feature Name

Benefit

How does this feature make a customer's life better? Typically, that means it solves a problem they have, produces a result they want, or does a job for them.

How it works

Share briefly how a customer can 'get started' with this service, if they want to work with you. If there is no call to action, you can leave this blank.

Prospect's Next Steps

Page Content

What kind of content are you expecting to have on this webpage? What's the status of the content? If you don't anticipate putting the content on your website, select "N/A"

Content Needs

	Don't have it	Needs to be created	Being created	Have it	N/A
Service information as bullets	Don't have itService information as bullets Don't have it	Needs to be createdService information as bullets Needs to be created	Being createdService information as bullets Being created	Have itService information as bullets Have it	N/AService information as bullets N/A
Service information as an article	Don't have itService information as an article Don't have it	Needs to be createdService information as an article Needs to be created	Being createdService information as an article Being created	Have itService information as an article Have it	N/AService information as an article N/A
Custom photography	Don't have itCustom photography Don't have it	Needs to be createdCustom photography Needs to be created	Being createdCustom photography Being created	Have itCustom photography Have it	N/ACustom photography N/A
Stock photography	Don't have itStock photography Don't have it	Needs to be createdStock photography Needs to be created	Being createdStock photography Being created	Have itStock photography Have it	N/AStock photography N/A
Product/service/feature list	Don't have itProduct/service/feature list Don't have it	Needs to be createdProduct/service/feature list Needs to be created	Being createdProduct/service/feature list Being created	Have itProduct/service/feature list Have it	N/AProduct/service/feature list N/A
Embedded video	Don't have itEmbedded video Don't have it	Needs to be createdEmbedded video Needs to be created	Being createdEmbedded video Being created	Have itEmbedded video Have it	N/AEmbedded video N/A
Blog posts	Don't have itBlog posts Don't have it	Needs to be createdBlog posts Needs to be created	Being createdBlog posts Being created	Have itBlog posts Have it	N/ABlog posts N/A
Testimonials	Don't have itTestimonials Don't have it	Needs to be createdTestimonials Needs to be created	Being createdTestimonials Being created	Have itTestimonials Have it	N/ATestimonials N/A
FAQs	Don't have itFAQs Don't have it	Needs to be createdFAQs Needs to be created	Being createdFAQs Being created	Have itFAQs Have it	N/AFAQs N/A
News/research articles	Don't have itNews/research articles Don't have it	Needs to be createdNews/research articles Needs to be created	Being createdNews/research articles Being created	Have itNews/research articles Have it	N/ANews/research articles N/A
Gallery/portfolio	Don't have itGallery/portfolio Don't have it	Needs to be createdGallery/portfolio Needs to be created	Being createdGallery/portfolio Being created	Have itGallery/portfolio Have it	N/AGallery/portfolio N/A
Case studies	Don't have itCase studies Don't have it	Needs to be createdCase studies Needs to be created	Being createdCase studies Being created	Have itCase studies Have it	N/ACase studies N/A
Events/event information	Don't have itEvents/event information Don't have it	Needs to be createdEvents/event information Needs to be created	Being createdEvents/event information Being created	Have itEvents/event information Have it	N/AEvents/event information N/A
PDFs/downloadable content	Don't have itPDFs/downloadable content Don't have it	Needs to be createdPDFs/downloadable content Needs to be created	Being createdPDFs/downloadable content Being created	Have itPDFs/downloadable content Have it	N/APDFs/downloadable content N/A
Product/service pricing	Don't have itProduct/service pricing Don't have it	Needs to be createdProduct/service pricing Needs to be created	Being createdProduct/service pricing Being created	Have itProduct/service pricing Have it	N/AProduct/service pricing N/A

Webpage Functionality

Webpage content is about what is shown on a page. Webpage functionality is about what your website does. What are you expecting from this page?

Note, some of this functionality may be limited (or nonexistent) based on the package you chose.

Functionality Needs

	Definitely Won't	Probably Won't	Not Sure	Probably Will	Definitely Will	N/A
Download/acquire a resource	Definitely Won'tDownload/acquire a resource Definitely Won't	Probably Won'tDownload/acquire a resource Probably Won't	Not SureDownload/acquire a resource Not Sure	Probably WillDownload/acquire a resource Probably Will	Definitely WillDownload/acquire a resource Definitely Will	N/ADownload/acquire a resource N/A
Live chat setup	Definitely Won'tLive chat setup Definitely Won't	Probably Won'tLive chat setup Probably Won't	Not SureLive chat setup Not Sure	Probably WillLive chat setup Probably Will	Definitely WillLive chat setup Definitely Will	N/ALive chat setup N/A
Email capture popup/slider	Definitely Won'tEmail capture popup/slider Definitely Won't	Probably Won'tEmail capture popup/slider Probably Won't	Not SureEmail capture popup/slider Not Sure	Probably WillEmail capture popup/slider Probably Will	Definitely WillEmail capture popup/slider Definitely Will	N/AEmail capture popup/slider N/A
CRM Integration	Definitely Won'tCRM Integration Definitely Won't	Probably Won'tCRM Integration Probably Won't	Not SureCRM Integration Not Sure	Probably WillCRM Integration Probably Will	Definitely WillCRM Integration Definitely Will	N/ACRM Integration N/A
Calendar/appointment setting integration	Definitely Won'tCalendar/appointment setting integration Definitely Won't	Probably Won'tCalendar/appointment setting integration Probably Won't	Not SureCalendar/appointment setting integration Not Sure	Probably WillCalendar/appointment setting integration Probably Will	Definitely WillCalendar/appointment setting integration Definitely Will	N/ACalendar/appointment setting integration N/A
Social media feed integration	Definitely Won'tSocial media feed integration Definitely Won't	Probably Won'tSocial media feed integration Probably Won't	Not SureSocial media feed integration Not Sure	Probably WillSocial media feed integration Probably Will	Definitely WillSocial media feed integration Definitely Will	N/ASocial media feed integration N/A

Last question: What else would you like us to know about this service?

Attach any additional content/artifacts here

Click or drag a file to this area to upload.

Or, you could upload them to our shared folder online.