Tip #1: Address Content to What Customers Care About

When it comes to crafting a content strategy for the web, prioritize your customer's needs to keep them clicking and engaged with your small business website...

When it comes to crafting a content strategy for the web, prioritize your customer’s needs to keep them clicking and engaged with your small business website.

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

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Algorita & Cyborg communicating on A2A Protocol

Understanding Google’s A2A Protocol: Why It Matters for Your Website

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If you’re trying to increase the visibility of your business online, especially locally, you’ve probably come across the term “citation.” But what exactly is an SEO citation, and why is it important? Let’s break it down simply. What Exactly Is an SEO Citation? In SEO (Search Engine Optimization), a citation refers to any online mention...
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How to Make Your Website Show Up in ChatGPT

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How Google Search AI Overview Works

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How Will Websites Look in an AI-Dominated Era?

As AI technology becomes more accessible, websites are poised for a radical shift—less scrolling through static pages and more interactive, real-time conversations. In this article, we’ll explore how these AI-driven sites work, why knowledge bases and chatbots are essential, and how your business can thrive in an AI-dominated era. If you’re aiming to offer a next-level online experience, read on to see what the web could look like in just five years—and why starting now might give you a serious competitive edge.
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5 Critical Stages of Business AI Transformation: From Customer Experience to Operational Excellence

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