Tip #10: Use Compelling Images

Is your content chunky and hard to skim? Do your pages feel bland or off-brand? Use images to break up your page to make it easier to read and really...

Is your content chunky and hard to skim? Do your pages feel bland or off-brand? Use images to break up your page to make it easier to read and really bring out the essence of your content.

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

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Tip #7: Site Pages vs Landing Pages

Site pages exist to inform. Landing pages exist to convert. Make sure you're using both effectively in order to drive meaningful traffic to your site, and grow your business!..
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Two computers in the dark with SuperWebPros logo and text: Website vs Web Application: Whats the Difference, Anyway?

What’s The Difference Between A Website And A Web Application, Really?

Website Vs Web Application: what’s the real difference? It all comes down to whether it functions to inform or to interact… and, of course, how we choose to define a website altogether...
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Tip #6: Make Your Content Skimmable

Your business website isn't a novel. Don't bog your visitors down with unwieldy chunks of text: give them compelling content that they can understand by skimming...
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Tip #5: Put Search On Your Site

You're not a mind reader. It's impossible to know what precisely brought a visitor to your website, or to know what they came there for. That's why it's important to...
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Tip #4: Use Lead Magnets

Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...
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Square graphic of how a website works

How A Website Works: A Simple Guide

Don't speak tech? It's ok. But, you should still know how a website works so you don't get hoodwinked on your next project.
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Tip #3: Keep Mobile First In Mind

Is your website mobile-friendly? As more and more of us take to searching on our phones, it's time to discuss discuss the importance of a mobile-friendly business website...
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10 Signs Your Website Needs Updating, Stat!

We're on a mission to rid the web of janky websites. Here's how to know if your site's janky.
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