Tip #17: Know The Difference Between SEO & SEM
SEO? SEM? SERP? PPC? There's a lot of letters involved in Search Engine Marketing. Let’s untangle the letters and talk marketing with search engines using SEO & SEM...
SEO? SEM? SERP? PPC? There’s a lot of letters involved in Search Engine Marketing. Let’s untangle the letters and talk marketing with search engines using SEO & SEM.
Also from the Pros...
What’s The Difference Between A Website And A Web Application, Really?
Website Vs Web Application: what’s the real difference? It all comes down to whether it functions to inform or to interact… and, of course, how we choose to define a website altogether...
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Tip #6: Make Your Content Skimmable
Your business website isn't a novel. Don't bog your visitors down with unwieldy chunks of text: give them compelling content that they can understand by skimming...
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Tip #5: Put Search On Your Site
You're not a mind reader. It's impossible to know what precisely brought a visitor to your website, or to know what they came there for. That's why it's important to...
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Tip #4: Use Lead Magnets
Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...
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How A Website Works: A Simple Guide
Don't speak tech? It's ok. But, you should still know how a website works so you don't get hoodwinked on your next project.
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Tip #3: Keep Mobile First In Mind
Is your website mobile-friendly? As more and more of us take to searching on our phones, it's time to discuss discuss the importance of a mobile-friendly business website...
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10 Signs Your Website Needs Updating, Stat!
We're on a mission to rid the web of janky websites. Here's how to know if your site's janky.
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Tip #2: Use Good Password Practices
Are your password practices leaving your small business website open to attack? In this week’s Website Home Improvement Tip, we share some advice on making strong passwords to protect you...
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