Tip #4: Use Lead Magnets

Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...

Duke Kimball|Strategy

What are good examples of lead magnets? Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you’re able to show how much value you can provide them through tools like infographics, guides, and ebooks.

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

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