Tip #4: Use Lead Magnets

Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...

What are good examples of lead magnets? Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you’re able to show how much value you can provide them through tools like infographics, guides, and ebooks.

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

How to Transform Your Business for AI: A Practical Guide for 2025

The promise of AI transformation is everywhere. ChatGPT hit 100 million users in just two months, and suddenly every business owner is wondering: “How do I make AI work for my company?” But here’s the reality: Most businesses aren’t ready for AI transformation. Not because they can’t be, but because they’re trying to build AI...
Read More

7 Smart Steps to Start Your Business AI Transformation (Without Getting Overwhelmed)

“We need to implement AI.” If you’re a business owner or leader, you’ve probably heard (or said) this phrase recently. But where do you start? With vendors promising AI solutions for everything from customer service to operations, the path forward can feel overwhelming. The good news? You don’t need to transform everything at once. Our...
Read More

How To Use Google Search Console to Build Your Content Plan

Want to build a winning content strategy without guesswork? Google Search Console is your secret weapon for uncovering search insights, improving website performance, and crafting data-driven content that ranks. Here’s how to use it effectively!
Read More

The Evolution of Search: What Google’s Gemini 2.0 Means for Your Web Traffic

The search game is changing fast. With Google’s launch of Gemini 2.0, the future of search is more personalized, intuitive, and AI-driven than ever. Businesses and marketers must rethink their strategies as AI reshapes how users find information. Let’s dive into what Gemini 2.0 means for search, SEO, and the future of web traffic.
Read More

How to Show Up First in Google for Your Business Name

We’ve had hundreds of web projects and almost all of them rank first for their business name on Google search.  While many assume that simply having a website is enough, there’s more to the process. Your business name, website setup, and search engine optimization (SEO) strategies play a critical role. That’s why for us, building...
Read More

We Think This Is The Best App for Website Demo Recording

As a web development company, creating website demos has always been a challenging task. Traditional screen recording methods involve multiple takes, complex editing, and long rendering times. Since discovering SupaDemo, we’ve revolutionized how we create website walkthroughs—cutting production time while ensuring high-quality results. Here’s why SupaDemo has become our go-to tool for creating demos quickly and efficiently. 🚀
Read More

How This Psychiatry Hub Established a Strong Google Presence with a New Website

When Rural Hub Psychiatry came to us, they only had a Facebook page for their online presence. While social media can help promote businesses, relying solely on it limits credibility, visibility, and search engine rankings. Just two weeks after launching their SuperSite, they ranked #1 on Google for “Rural Hub Psychiatry Services.” Here’s how having a purpose-built, conversion-focused website transformed their digital presence and why your business might need one too. 🚀
Read More

How Is AI Decreasing Your Website Traffic?

If your website traffic is slipping despite your best SEO efforts, you’re not alone. The rise of AI-powered search tools like ChatGPT and Google Gemini is reshaping the digital landscape, forcing businesses to rethink their strategies. Here’s why it’s happening and how you can adapt to stay ahead.
Read More