Tip #7: Site Pages vs Landing Pages

Site pages exist to inform. Landing pages exist to convert. Make sure you're using both effectively in order to drive meaningful traffic to your site, and grow your business!..

The Main Idea

Site pages exist to inform. The best landing pages exist to convert. Make sure you’re using both effectively in order to drive meaningful traffic to your site, and grow your business!

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

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Tip #5: Put Search On Your Site

You're not a mind reader. It's impossible to know what precisely brought a visitor to your website, or to know what they came there for. That's why it's important to...
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Tip #4: Use Lead Magnets

Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...
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How A Website Works: A Simple Guide

Don't speak tech? It's ok. But, you should still know how a website works so you don't get hoodwinked on your next project.
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Tip #3: Keep Mobile First In Mind

Is your website mobile-friendly? As more and more of us take to searching on our phones, it's time to discuss discuss the importance of a mobile-friendly business website...
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10 Signs Your Website Needs Updating, Stat!

We're on a mission to rid the web of janky websites. Here's how to know if your site's janky.
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Tip #2: Use Good Password Practices

Are your password practices leaving your small business website open to attack? In this week’s Website Home Improvement Tip, we share some advice on making strong passwords to protect you...
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14 of the Top Productivity Apps for Small Business Success

Leapfrog your competition with these 11 top productivity apps designed to help your business sell, market, communicate, and operate better...
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Tip #1: Address Content to What Customers Care About

When it comes to crafting a content strategy for the web, prioritize your customer's needs to keep them clicking and engaged with your small business website...
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