7 Marketing Lessons From The Golden Globes

Despite the controversies surrounding these awards over the voting system of its members, there have also been some marketing lessons to take away from the Golden Globes over the years.

Marketing Lessons From Golden Globes

Below are the 7 marketing lessons that every business, influencer, and entrepreneur should learn from the Golden Globes.

Golden Globes Marketing Lesson #1: Effectiveness Of Tone Amid Controversy

Ricky Gervais' opening monologue
Source: Fire Films

It is impressive how celebrities like Sterling K. Brown, Tina Fey, Ricky Gervais, among others used the right tone during their opening monologues to address the lack of diversity before members of the HFPA.

The Hollywood Foreign Press Association is a 105 member non-profit organization, made up of entertainment industry journalists and photographers from about 55 countries worldwide, none of whom are black.

Playfully and jokingly, these celebrities tactfully conveyed a message that warranted a response from HFPA. And hopefully, we’ll be able to see more diversity in the Golden Globes.

Source: deadline.com 

Golden Globes Marketing Lesson #2: Using Your Platform To Spread Your Message And Values

Michelle William's acceptance speech
Source: cnn.com

During her 77th Golden Globes acceptance speech for Best Actress in a Limited Series or a Motion Picture Made for TV, actress Michelle Williams encouraged Women to vote in their self-interest, as it’s what men have been doing for years.

While Ellen DeGeneres and Nicole Kidman used their interviews to spread awareness about the Australian wildfires along with messages of hope and comfort.

Golden Globes Marketing Lesson #3: A Good, Catchy Introduction Will Hook Your Audience

Ricky Gervais at the golden globes
Source: dailymail.co.uk

“Globes are Just like the Oscar’s, but without all that esteem. Golden Globes are to the Oscars what Kim Kardashian is to Kate Middleton. A bit louder, a bit trashier, a bit drunker, and more easily bought.”

Said Ricky Gervais during his opening monologue for the 69th Golden Globes.

Golden Globes Marketing Lesson #4: A Unique Approach Will Set You Apart From Everyone Else

Ansel Elgort at the golden globes singing his way through the presentation
Source: ET Tonight

At the 77th Golden Globes, Ansel Elgort stood out when he showed off his singing skills as he chose to sing the category name of the award he was presenting together with Dakota Fanning, as opposed to just simply reading it.

It’s no wonder that Elton John, the winner of that Best Original Song in a Motion Picture category nearly took a tumble as he moved to accept the award.

Golden Globes Marketing Lesson #5: We Could All Use A Good Review

"He made a lot of things happen for a lot of people." Says Phoebe Waller-Bridge at the golden globes
Source: ET Tonight

Phoebe Waller-Bridge the Fleabag star who won the Best Actress TV Series at the 77th award ceremony, for putting Fleabag on his best of 2019 list, at the end of her speech, Phoebe Waller-Bridge thanked Barrack Obama, who has always been on her list. And attributed Fleabag’s success to his stamp of approval.

Golden Globes Marketing Lesson #6: Being Flexible And Relatable Will Go A Long Way In Engaging Your Audience

Jason Sudeikis' famous golden globes hoodie
Source: PopCrush

As he accepted his award for best comedy actor, Jason Sudeikis wore a comfortable, buzzworthy hoodie which worked out well for his sister’s company that made it as it sold out the very next day.

A marketing lesson from the golden globes
Source: Forward Space

Celebrities like Nicole Kidman were also seen sitting in attendance with their families some of whom people had never seen before.

Due to the pandemic, the 78th Golden Globe award ceremony happened online and at home, so it could all have easily been an email, right?

And whether it’s been the best or worst so far, we can’t say for certain, but it sure was eventful.  

Golden Globes Marketing Lesson #7: Place Yourself In The Middle Of The Action

Fiji water girl and the golden globes
Source: vanityfair.com

In 2019, at the 76th Golden Globe award ceremony, one of the show’s highlights was the Fiji water influencer marketing stunt. A girl holding out a tray of Fiji water went viral for making her way into almost every celebrity red carpet photo that evening.

And those right there are the 7 marketing lessons that every business, influencer, and entrepreneur should learn from the Golden Globes.


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Brendar Nalunga

Brendar is an all-round person, working with the Pros to help local businesses navigate the web.
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