Pro-spectives

The SuperWebPros Blog

Is Brand Storytelling Similar To Marketing?

Brand storytelling is an aspect of marketing. In this guest post from Dominic de Souza, we talk about the importance of telling your story digitally…

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Tip #15: Use Call-To-Action Items Effectively

In person, or online- you’ve got to ask for the sale. When it comes to your website, it’s all about call-to-action items. Learn how to use CTAs for more conversions!…

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SEO vs. SEM – A SMB Survival Guide for 2018

SEO vs SEM: Both Search engine marketing (SEM) and search engine optimization (SEO) are important tools available to help small businesses grow…

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Tip #14: Use Proper Keyword Placement

Sure, you know to use keywords in your on-page SEO. But WHERE? We talk about the importance of text, headers, URL, and image alt tags as keyword destinations…

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Tip #13: Use A Content Delivery Network (CDN)

Slow sites are penalized in rankings. Pages that load too slowly have high bounce rates. But a CDN can help your data load faster!…

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Tip #12: Choose The Right Image File Type For Speed

Images are notorious for slowing your site down, but a well-placed image can keep your audience engaged. What to do? Pick the right file type!…

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Tip #11: Use Compression To Your Website's Advantage

You want to keep your site’s visitors? You need to keep it fast. Learn how to keep your page speeds up, your bounce rates down, and retain your website’s traffic with compression!…

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Tip #10: Use Compelling Images

Is your content chunky and hard to skim? Do your pages feel bland or off-brand? Use images to break up your page to make it easier to read and really…

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Tip #9: Use A Clear Content Hierarchy

You may have amazing content- but can your site’s visitors find what they need? This week’s tip: develop and employ a clear content hierarchy…

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man sitting on floor writing on computer with SuperWebPros Logo and text: “3 Reasons Why Businesses Don’t Blog, Even Though They Know They Should”

3 Reasons Why Businesses Don’t Blog (Even Though They Know They Should)

If content marketing is so huge, why don’t we see more small business blogs? Check out the 3 reasons why companies don’t start a business blog…

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