Website Home Improvement Tip #17: Know The Difference Between SEO & SEM

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SEO? SEM? SERP? PPC? There’s a lot of letters involved in Search Engine Marketing. Let’s untangle the letters and talk marketing with search engines using SEO & SEM.


Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.
8 steps to win marketing

Give Your Marketing Plan More Bang For Its Buck In 8 Steps

Creating a marketing plan isn’t easy…but it can be easier than a lot of people make it out to be.  To help you on the road to a profitable marketing plan, we’ve created a simple 8-step process to get you started.  There are a lot of resources out there that talk about this, so why...

Is Your Slow Website Jacking Up Your Advertising Costs?

High Click-through-Rates + Low Landing Page Views = Site too Slow.
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Google’s Mobile-First Index: What Business Owners Need to Know

Google's shift to the mobile-first index will be complete in March 2021. Here's what business owners need to know.
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