Tip #4: Use Lead Magnets

Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...

Duke Kimball|

What are good examples of lead magnets? Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you’re able to show how much value you can provide them through tools like infographics, guides, and ebooks.

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

Expert Connexions Video Thumbnail

Expert Connexions Episode 1: Pandemic Pivots

While many companies have been forced to make major changes to stay in business, not all of these pandemic pivots have been negative. In fact, we hope some are here to stay!
Read More →

5 Reasons to Break Up With Your Website

Is it time to have "the talk" with your website?
Read More →

The SUPER Glossary of Internet Terms

We’ve compiled a list of some of the most helpful (yet sometimes baffling) definitions in the world of the web. From the nitty-gritty of website infrastructure to the tools you need to drive traffic and make sales, this is your one-stop shop when you get that “what does that even mean?” feeling.
Read More →
Illustration showcasing our efficient 3-step webpage development process.

Our 3-Step Webpage Development Process (Yes, only 3)

We have a secret for you…web development doesn’t have to take months and months. Our 3-Step process moves the process along and prevents rework.
Read More →
Are your blogs making money?

Optimizing a Blog For Conversions (So it Can Make You $$)

Conversions are an important topic because a lot of people spend a lot of time and energy trying to optimize for search and then leave a lot of possible conversions on the table.
Read More →

Changing the Way We Think About SEO (Now That Google is 20 Years Old)

Now that Google is over 20 years old, it's helpful for us to sit down and really rethink some of our SEO expectations.
Read More →

The Trade-Off Triangle of Web Development (Or, Why You Can’t Get Everything You Want)

The Trade-Off Triangle addresses what you can expect to get from a web developer and understanding this concept will save a lot of time and money in the future.
Read More →

How To Create the Perfect Content Brief (And Create Better Content!)

A lot of time can be spent (aka wasted) trying to figure out what your content should say, how it should feel, and what message should come across in your blog or website. Unless you use a Content Brief.
Read More →