Why Marketing Campaigns Fail

Jesse Flores of SuperWebPros joins the Morning Blend to talk about why marketing campaigns fail and how to help yours succeed.

Table of Contents
    Add a header to begin generating the table of contents

    No link

    Bob:

    Jesse Flores from SuperWebPros joins us again. It’s always good to see you, sir.

    Jesse:

    Hey, great to be back. Thanks so much for having me back guys.

    Mary:

    We’re going to get right to it. Why do people often miss the mark when it comes to crafting their campaigns online?

    Jesse:

    You know, I can tell you from my own experience, and my experience with customers and others, there’s just so much information out there about how to do this and how to do that and how to optimize this and how to optimize that. And I think what ends up happening is you can lose the forest for the trees. And so, you know, when I sit down to craft campaigns, when we work with others to craft campaigns, we try and break it down into a really simple process. And I think part of the reason that people struggle with this is because they’re trying to do all the things instead of just trying to say, how do I organize this process in such a way that I can one test every part to figure out what am I targeting the wrong people? Is it the message? What is it, you know, how do I organize such a way that each part is testable? And then how do I put this together in such a way that it becomes a repeatable thing that I can then consistently evaluate? I think by putting together a great process, people can start to see some results. Now, sometimes no results or bad results, those are still results, but at least it’s something that’s bounded.

    Bob:

    Right. Well, I want to go back to something you were, you were talking about is testing. Explain that a little bit. How does that work?

    Speaker 3:

    You know, I think one of the things that, that I hear a lot of people talk about when they talk about any kind of advertising or even marketing is how much does it cost, right? It’s exactly the wrong question. I think the question isn’t how much it cost. The question is what kind of return can I get? What should I invest? Now it’s a cost until you figure out how to turn the cost into an investment. Right? And so the importance of testing is how do you create these limited chunks? How do you create small bounded risks to figure out what’s resonating and what’s not resonating? And then when you figure out what it is, then that’s when you start to turn on the spigot. And I think a lot of people just give up way too easily and they think about how much I’m losing rather than bounding the risk to figure out how do I get a better return?

    Mary:

    Right. So are there special best practices that business owners should know when it comes to optimizing their websites for these campaigns?

    Speaker 3:

    That is a really, really great question. I’m gonna say two things about that. Number one, the first is that coming up on August 31st at the Technology Innovation Center in East Lansing, I’ll be doing a free lunch and learn where I’ll not only go into a process that you can use to craft and execute campaigns, but I’ll also be talking about some best practices, but then also just a sneak peek for next month. Next month we’ll be talking about how you can create, how you craft websites and how you craft landing pages to optimize for conversions using best practices that are out there. So stay tuned for next month.

    Bob:

    So you said this is free and this Lunch and Learn is August 31st, free, at the Technology Innovation Center in East Lansing.

    Jesse:

    Yea, if you go to superwebpros.com you can get details and I’ll be providing lunch.

    Mary:

    You had us at lunch. Super Web pros. Thanks so much for joining us.

    Jesse Flores

    Jesse is the Chief Web Pro at SuperWebPros. When he's not trying to see the future, you can find him in quiet contemplation, spending time with his family, or finding an excuse to be outside (in good weather).

    Also from the Pros...

    How Is AI Decreasing Your Website Traffic?

    If your website traffic is slipping despite your best SEO efforts, you’re not alone. The rise of AI-powered search tools like ChatGPT and Google Gemini is reshaping the digital landscape, forcing businesses to rethink their strategies. Here’s why it’s happening and how you can adapt to stay ahead.
    Read More

    Never Skip On Audience Capture When Running Promos

    Search engine traffic isn’t as reliable as it used to be. With AI-driven search evolving and traffic trends changing, many businesses are feeling the impact. But here’s the truth: if you’re running promos without capturing your audience, you’re missing out on long-term growth. Here’s why audience capture is a game-changer and how it can future-proof your business. Let me know if you’d like further refinements!
    Read More
    1980s comic-style graphic depicting a man at a front desk handing a thank-you card to a customer

    Learn How to Thank Your Customers (and Get Feedback)

    When was the last time you said a genuine “thank you” to a customer? Not the polite end to a conversation but an intentional moment of appreciation that builds trust and opens the door to valuable feedback. A simple thank-you isn’t just good manners—it’s smart business. Here’s how showing gratitude can strengthen relationships, improve loyalty, and uncover insights to help your business grow.
    Read More
    80s comic depicting a broken car on the highway towards 2025

    5 Things You Need to Do for Your Website Before 2025

    The year is about to end and this is important for ANYONE who owns a website. The whole point of having a website is so you can take advantage of that massive customer pool online. You want a chunk off that digital marketplace.   With your business online, that means more sales right?Sad to say, it’s...
    Read More
    one click ai

    OneClick AI: This App Can Solve Business Problems in One Click!

    The buzz around AI is louder than ever, but for many small business owners, harnessing its power still feels like navigating a maze blindfolded. Enter OneClick AI, the game-changing platform designed to take the guesswork out of AI. Imagine solving your biggest business challenges with a single click — no technical expertise required, just results you can rely on. It’s AI made simple, secure, and tailored for businesses like yours.
    Read More
    An 80s-style comic scene in a vibrant office environment during regular hours. A man with a mix of curiosity and skepticism observes an androgynous robot extending a hand for a handshake. The robot represents ChatGPT, displaying an excited and helpful demeanor. The office setting includes retro desks, computers, and paperwork, capturing an atmosphere of curiosity and innovation.

    5 Things I Wish I Knew Before I Used ChatGPT

    When I first heard about ChatGPT, I was curious. Could an AI really handle creative work as well as a person? Could it even be better? I thought, if machines don’t make human errors, maybe ChatGPT could offer a flawless experience. I quickly learned that ChatGPT is a bit more nuanced. Here are five things...
    Read More
    devil representing ai leaning over an innocent guy's shoulder doing seo on a computer

    4 Ways AI Can RUIN your SEO

    As part of a web development team, we’re always hunting for the latest tech to up our game. Obviously, AI has made its way into our workflow, and honestly, it’s been a game-changer in a lot of ways. But let me tell you—if I wasn’t keeping a close eye on everything our automations were pumping...
    Read More

    5 Landscaping Company Homepage Designs That Make You Dream of Paradise!

    Discover how these 5 landscaping company homepages captivate visitors with easy navigation, and engaging content, inspiring more bookings.
    Read More