Tip #17: Know The Difference Between SEO & SEM

SEO? SEM? SERP? PPC? There's a lot of letters involved in Search Engine Marketing. Let’s untangle the letters and talk marketing with search engines using SEO & SEM...

SEO? SEM? SERP? PPC? There’s a lot of letters involved in Search Engine Marketing. Let’s untangle the letters and talk marketing with search engines using SEO & SEM.

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

brain with digital circuit and programmer with laptop machine learning artificial intelligence illustration

3 Technologies Watching for 2023

2023 started with a bang. New developments in AI are opening untold horizons. We’re watching this tech - and two others really closely this year.
Read More
Social Proof

4 Powerful Ways to Add Social Proof to Your Website (+ 11 Great Examples)

You can employ dozens of tricks to attract customers, boost conversions, and position your brand as an industry authority. But if you want to secure the best results with minimum effort, your best bet is to start using social proof on your website.
Read More

How To Make Mindmaps for Project Management

Mindmaps are a visual way to organize and display information. They can be used as an effective tool for brainstorming, organizing thoughts, or presenting ideas in a creative way. Mind mapping is best when you have large amounts of information that need to be analyzed and organized quickly. It also works well for complex projects because it lets you see the big picture while still focusing on the details at hand.
Read More

The Importance of Replying to Facebook
Messages: How to Do It the Right Way?

Social networks have become customer support. And it didn’t happen yesterday. Clients have become ultra lazy and like to get an answer right away. Instantly. Without waiting. They don’t call on the phone anymore. They don’t even send an email. They post Facebook messages on your page and expect an instant response.
Read More
How To Use Psychology In UX Web Design Featured Image

How To Use Psychology In UX Web Design

A pleasant interface doesn’t ensure your success but knowing how the viewer sees and perceives the interface can greatly improve your chances. 
Read More
Moving Company Website Ideas

10 Moving Company Website Examples to Inspire You

The Moving Company industry is one of the most competitive there is, especially if you’re new to the industry. Having a good moving company website is one of the ways your business will stand out right from the start.
Read More
best st patrick's day email subject lines

Best St Patrick’s Day Email Subject Lines

For those of us who aren’t Irish, St. Patrick’s Day may not seem like a huge deal in the marketing world. We’re here to say that this holiday is a hidden gem full of opportunity!
Read More
why is copywriting important

Why Is Copywriting Important to Help Small Businesses Grow?

Copywriting is a continuous process that requires consistent copy production of materials to advertise your brand. But it is worth the effort!
Read More